Diageo on why ‘celebrating the kills’ helps to de-risk innovation
Accepting that not every innovation will succeed and learning to “celebrate the kills” is key to creating a culture where teams can push forward and grow, says Diageo’s breakthrough innovation director.
Innovation is a key cornerstone of Diageo’s growth agenda, and while the business clearly celebrates the wins, the organisation believes it’s just as important to honour the things that don’t succeed.
The drinks giant, which owns brands including Guinness, Johnnie Walker and Don Julio, prides itself on “de-risking” taking chances on innovations that have the potential to grow its categories.
