Unilever’s CEO tells marketers to focus on ‘the 4Vs’ of social media
As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four key areas to drive success.
Unilever’s CEO has asked marketers at the consumer goods giant to focus on what he terms the “4V model of social media” as the company ups its focus on influencer marketing.
CEO Fernando Fernandez took over the leadership of the company, which owns brands including Marmite, Dove, Knorr and Magnum, last month, and has already made clear that he wants to step up the business’s investment in influencers.
