The Marketing Week Podcast Special Episode: Closing the email effectiveness gap
A look at how to keep up with best practice in email marketing, ensuring brands making the most of the latest developments in a perennially effective channel.
Email isn’t dead – it has just been misunderstood and possibly undervalued.
This Special Episode of The Marketing Week Podcast, in partnership with Campaign Monitor by Marigold, unpacks how today’s smartest brands are turning email into a high-ROI channel that powers both long-term brand equity and short-term performance.
With Campaign Monitor’s senior product marketing manager Michelle Slifcak Villa, we explore the challenge marketers face today to prove effectiveness, how the latest in AI technology is shaping the larger marketing landscape, and how brands who treat email as a strategic channel will outperform in 2025 and beyond.
Find The Marketing Week Podcast on Apple Podcasts, Spotify and Acast.
