Less than a fifth of marketers say business invests in long-term brand health
Exclusive new research from Marketing Week finds just 17.3% of brand marketers believe their business is investing for the long term.
market volatility raised the stakes to the point companies can’t see past the next quarter?
Marketing Week’s exclusive new Language of Effectiveness research, in partnership with Kantar and Google, finds less than a fifth (17.3%) of brand marketers believe their business invests sufficiently in building the long-term health of its brands.
The survey of 1,091 brand marketers found just 12.5% of B2C marketers and 12.9% of their B2B peers strongly agree their business is investing in long-term brand health.
