Most marketers don’t have influence over the 4Ps excluding promotion
While almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price.
Do marketers really have control over the 4Ps (product, price, place and promotion) or is this level of influence wishful thinking for many?
Just 34.1% of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey either personally, or within their team, have influence over pricing. Even fewer are involved in discussions over place, with just 32.7% reporting having any influence over the distribution strategy.
By comparison, most of the total sample (88.7%) have control over advertising and communications, and market research and insights (78.5%).
