Social media ‘most overrated’ marketing skill, study finds
For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, according to exclusive data.
Is social media the most overrated skill in marketing? Marketers seem to think so.
For the third year running, expertise in social is rated the most overrated skill by over a quarter (25.2%) of the more than 3,500 respondents to Marketing Week’s 2025 Career & Salary Survey.
A fifth (20.1%) consider knowledge of AI to be the most overrated skill, followed by digital marketing (19.1%) and performance marketing (18.5%).
