Marketoonist on customer satisfaction metrics
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne
See more of the Marketoonist here
During the second half of the 2010s, “customer success” – both as a business concept and as a function – has steadily been growing in popularity.
The beauty industry is a saturated market, meaning a stand-out product or interesting story is no longer enough to succeed as consumers become increasingly demanding and more digitally-savvy than ever before.
Excelling at customer experience means using the right technology and linking up data effectively across your brand channels, as the members of our CX50 list prove.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
According to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.