‘The next evolution’: Why Flight Centre UK is repositioning as more than a flight retailer
Grace GollaschFlight Centre is rebuilding its UK presence post-pandemic, as the travel brand reopens stores and invests in a major awareness campaign.
Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
‘Like a startup’: Inside the rise of travel media networks
Grace GollaschWith commerce media networks on the rise, Expedia, Uber, Trainline and Tripadvisor share how they’re developing their advertising businesses.
‘Awareness is the biggest challenge’: Brompton Bicycle on chasing ‘aggressive’ growth
Molly InnesMarketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new long-term platform.
Airbnb shifts ad focus ‘from TV to social’ as marketing investment grows 19%
Molly InnesPerformance marketing is the “surgical topper” to Airbnb’s brand marketing, says CFO Ellie Mertz as the business posts strong Q2 results.
‘Reliable and friendly’: How Stagecoach plans to change perceptions of bus travel
Grace GollaschUK bus operator Stagecoach is aiming to reposition bus travel as an affordable, sustainable and modern choice, while driving consideration of the brand.
Virgin Group CMO departs as firm appoints first chief experience officer
Grace GollaschVirgin Group’s chief brand and marketing officer Claire Hilton is stepping down after six years at the helm.
Booking.com bullish on AI’s role in travel search
Grace GollaschClaiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic sources.
How The Belfry ‘elevated’ its brand identity to broaden its appeal among B2B customers
Emily ManockFollowing an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet the needs of a new set of customers.
How B2B travel brand Travelport reached 2.76 billion eyeballs
Marketing Week ReportersTravelport’s content around its world record attempt to visit the Seven Wonders of the World in seven days via public transport notched up 5.7 million YouTube views.
The brands taking a ‘people-first’ approach to AI
Marketing Week ReportersTop customer experience professionals in retail, consumer goods, travel and hospitality are ensuring technology preserves human ‘warmth’.
How Virgin Atlantic and Great Western Railway defied travel category norms
Grace GollaschAds from the two travel companies stood out from a crowded category to rank among the UK’s top-performing TV campaigns this month, according to Kantar’s ‘The Works’ study.
Airbnb appoints CMO amid ‘major transformation’
Molly InnesRebecca Van Dyck joins the business while top marketer Hiroki Asai moves into a new chief experience officer role.
TUI recruits Sky marketing boss as group brand and content director
Grace GollaschSunny Bhurji will report into TUI’s new CMO, who also joined from Sky in April.
Center Parcs’ Sara Holt on her ‘massive journey’ to become a CMO
Charlotte RogersFrom investing in your personal brand to zeroing in on your purpose, the Center Parcs CMO believes modern marketing leaders should learn to evolve.