Premiumisation can allow brands to drive profit through pricing, but when done properly, it’s a process that requires brand building and product focus, not just raising prices.
The Diageo Luxury Group is responsible for driving strategy for brands that retail at more than $100, with the company seeing potential for strong growth in luxury, despite a slowdown in super-premium last year.
The UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in three being predicted as unlikely to grow next year.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
According to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
