‘We still have to be bold’: Inside Manchester City Women’s partnerships strategy
The club’s managing director and head of commercial partnerships discuss how a distinct partnership strategy can help propel women’s football forward.
By Molly Innes
Manchester City Women started in 1988 and was one of the first Women’s Super League teams to go fully professional in 2014. Since then, women’s football has grown rapidly in popularity, visibility and commercial appeal.
According to managing director Charlotte O’Neill and head of commercial partnerships Annabelle Ng, Manchester City Women is building sustainable success, independence as part of a big brand and reshaping perceptions about how brands engage with women’s football.
It starts with the team behind the team.
