Three Proven Ways to Leverage Connected Data
From ever-evolving data privacy regulations to a proliferation of digital platforms and devices, marketers face countless obstacles when accessing the consumer data they need to accurately target audiences. Yet there are ways to connect disparate first-, second- and third-party data sources in a privacy-compliant manner.
This Marketer’s Manual reveals three steps marketers can take to enrich customer profiles, and to build, scale and validate the accuracy of these audiences to optimise campaigns and maximise ROI.