Tesco credits ‘biggest ever Christmas’ to increased value focus
The supermarket achieved its highest market share since 2016, now at 28.5%, after increasing its focus on value over the festive period.
Tesco outperforms festive market as Sainsbury’s hits six-year high
Amrit VirdiGrocery sales surpassed £13bn in December for the first time, with Tesco enjoying the biggest market share gains and Sainsbury’s claiming its largest share since 2019.
Tesco swaps humour for emotion with ‘personalised’ festive campaign
Amrit VirdiDrawing on Clubcard data, the retailer is using lessons from last year’s festive push to “feed the Christmas spirits” of its customers.
Tesco expands retail media offering with new measurement framework
Grace GollaschAlongside new video ad solutions and in-store opportunities, Tesco Media has created a framework offering brands more detailed retail media measurement.
Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.