The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
The Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
The paid-for ad appeared during a YouTube video about the Minecraft game, which was deemed to appeal to children.
Gambling ads designed to promote safer gambling are failing to reduce gambling intentions and may be having an opposite effect, according to new research.
The ASA ruled an ad for the shower gel brand was “likely to reinforce the negative and offensive racial stereotype that black skin was problematic”.
The brewer claims the banned outdoor ad did not imply the Wingman beer had any “therapeutic or mood-altering effects”.
Rules coming into play from October mean brands will not be able to advertise “less healthy” food or drink online or on TV pre-9pm in the ‘Golden Quarter’.
GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the prospect of rising taxes.
It had been reported last week that the government was considering introducing a total ban on alcohol advertising in the UK, but the measure is absent from a new health plan released today.
The former Riviera Travel chief customer and strategy officer will take on the role later this year.
Younger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on their smartphones, according to new data from the IPA.
Preparing to step down as ISBA director general later this year, Phil Smith discusses the challenges and achievements the ad industry has faced over the past decade.
Formal laws banning online and pre-watershed junk food advertising will now not come into force until 2026, however, advertisers and broadcasters have voluntarily agreed to comply with the new rules from October.
Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer Marketing Code of Conduct.
As financial services brands learn to embrace co-creation, finfluencers and lifestyle creators are increasingly being seen as an “accepted medium”.
The Information Commissioner’s Office has laid out its 2025 objectives as it looks to promote responsible data use.