The Marketing Academy reveals its 2025 Scholars

Thirty marketing executives will take part in this year’s Scholarship, which aims to help them develop the skills they need to take up senior and board-level roles.

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The Marketing Academy has revealed the latest cohort of marketing executives selected for its 2025 Scholarship programme.

Now in its 16th year, with more than 1,200 alumni globally, the programme is designed to develop marketers’ skills to prepare them to take on senior leadership roles.

The Scholarship – funded in the UK by partners Salesforce, Accenture Song, Bazaarvoice, BT Group, ITV, KFC, Mars, PHD Media and Workday – sees hundreds of marketers from brands, media owners and agencies compete in a competitive three-stage selection process for just 30 places.

The 30 marketers enrolled in the class of 2025 are:

  • Adesuwa Osewa, associate director, Word on the Curb
  • Alex Jardine, senior brand marketing manager EMEA, Subway
  • Barbara Agatha Piras, global head of digital marketing, TUI Group
  • Bonita Samuels, inclusive planning and culture lead, senior associate director, Essence MediaCom
  • Camilla Eden-Davies, group commercial marketing director, Little Dot Studios
  • Cherry Tian, head of marketing, Workspace Group
  • Chris Davis-Coward, director, head of consumer marketing, Lloyds Banking Group
  • Claire Bullock, client partner, PHD
  • Cordelia Linacre-Brown, European brand director – Maltesers & Skittles, Mars
  • Dan Caven, head of media, Virgin Money
  • Danielle Ruggles, marketing manager, KFC UKI
  • Emma Paxton, marketing manager – Cadbury, Mondelez
  • Emma Price, director of marketing and communications, Cambrionix
  • Freddie Lister, head of customer acquisition, Pharmacy2u and Lloyds Pharmacy
  • Hayley Dodd, head of integrated marketing, partnerships and PR, HMD
  • Jack Richards, global head of integrated and field marketing, Onclusive
  • James Wallis, head of content marketing and distribution, NatWest Group
  • Jordan McDowell, strategy director, McCann Manchester
  • Kate Rossiter, head of marketing for scripted programming, UKTV
  • Kelly Atkins, head of digital marketing, BT Business
  • Liz Wells, customer and insight director, Greene King
  • Majken Nielsen, senior director, Northern Europe marketing leader, Salesforce
  • Mike O’Donoghue, global senior marketing manager – Peroni Nastro Azzurro, Asahi Europe and International
  • Mike Thorne, marketing transformation senior manager, Accenture Song
  • Oliver Lester, senior marketing consultant, Direct Line Group
  • Osasere Aimiuwu, brand manager, Carlsberg Britvic
  • Pooja ParasuRaman, head of brand strategy and experience, Bazaarvoice
  • Tish House, head of marketing, new digital propositions, ITV
  • Vicky McNamara, vice-president of marketing, Workday
  • Will Martin, head of marketing (broadcasting), News UK

Sherilyn Shackell, founder and global CEO of The Marketing Academy, says: “We are incredibly excited to be announcing the next cohort, especially as 2025 sees us celebrating our 15th birthday.

“We continue to be amazed by the talent coming through the Scholarship Programme and it’s a privilege to provide them with the mentorship, skills, knowledge and community to help them succeed in the industry.”

As part of the programme, Scholars will gain access to lectures, workshops and masterclasses from industry experts, alongside enrollment on The Marketing Academy Virtual Campus, an online development programme.

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