LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business.  

Jensen’s job title will be chief marketing and strategy officer, a newly created role that will see her oversee global marketing, brand and corporate strategy. She will report into chief operations officer Dan Shapero when she starts on 21 January.

Jensen, who has served as Indeed’s CMO since March 2021, has had an extensive marketing career across firms including Facebook, Apple, Yahoo and OpenTable.

In a post announcing her appointment, LinkedIn says Jensen “brings a wealth of experience, industry expertise and deep understanding of the B2B marketplace that will help drive growth.” 

Writing on her personal LinkedIn page, Jensen describes admiring the company for over 20 years.

LinkedIn CMO: ‘Marketers should embrace being business leaders first’

“I have watched LinkedIn grow and innovate into a remarkable talent, advertising and educational platform, all while helping so many people learn and grow as professionals,” she says.

“As our CEO Ryan Roslansky says, we are the world’s career coach, classroom and talent marketplace – and I can’t wait to take our platform to the next billion people around the world.” 

In recent times, LinkedIn has opened up to AI, introducing AI-related tools for those posting on the platform, as well as those using it to hire and sell. LinkedIn’s pursuit of video content also looks to be working, with video views up 36% year-on-year, according to its most recent financial results, which also saw reported a 10% year-on-year uplift in revenue. 

In an exclusive interview with Marketing Week to mark LinkedIn’s 20th anniversary, then-CMO Selcher described the platform as a brand that has been “consistent” since it was founded. 

“The fact we’re super clear on who we are, why we exist, why people should use the platform has been really helpful in building the brand and steering the company,” she said. “Our goal isn’t to change in any way who we are and how we operate, to try and do unnatural acts. I think we have a really good formula that works here.” 

Marketing Week has reached out to LinkedIn for further comment.