At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Bupa’s marketing team restructure to On the Beach’s CMO declaring ‘more with less’ is just less, it’s been a busy week. Here is my take.
As the UK’s paternity provision is branded “one of the worst” in the developed world, what can be done to empower dads in marketing to take longer leave?
Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new audiences for brands like Desperados.
Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet the needs of a new set of customers.
The co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
