Customer understanding and age stereotypes: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Kraft Heinz’s Todd Kaplan underlining the importance of knowing your customer to older people being negatively stereotyped in ads, it’s been a busy week. Here is my take.
Your customers are not in Cannes
Given the location, and occasion, you don’t expect anything too provocative from speakers in Cannes. Especially from the impressive roster of CMOs from large multinational marketing organisations.
Everyone is looking to present the best of the industry back to itself. Truth bombs sit uncomfortably with sun, sea and rosé.
Notable then that the excellent Todd Kaplan, Kraft Heinz’s North American CMO challenged delegates on the veracity of what was celebrated in Cannes.
