How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
M&S on why its ‘vast’ social media structure drives virality
Amrit VirdiIn her new role as marketing director for fashion, home and beauty, Sharry Cramond is betting big on social, virality, ambassadors and ad-funded TV to reach new audiences.
Shopping lists show us why brand matters more than ever in the AI age
Elliott MillardIn a world rushing toward bot-to-bot commerce, shopping lists illustrate why human connection remains the ultimate differentiator.
‘Significant appetite’: Creativity and measurement’s role in the next stage of commerce media
Grace GollaschAs commerce media grows beyond retail, brands want media networks to deliver stronger creative and clearer measurement to prove long-term effectiveness and full-funnel solutions.
‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix
Amrit VirdiPrimark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the effectiveness of its UK TV debut.
How will media spend shape up in the second half of 2025?
Grace GollaschDespite ongoing uncertainty, UK ad spend is climbing, with budgets in the second half of the year shifting towards social media, retail media and AI-driven search.
‘Like a startup’: Inside the rise of travel media networks
Grace GollaschWith commerce media networks on the rise, Expedia, Uber, Trainline and Tripadvisor share how they’re developing their advertising businesses.
‘A leap of faith’: Three brands on the value of ad-funded programming
Grace GollaschWith traditional forms of TV advertising failing to reach new audiences alone, Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.
‘This changes everything’: Google’s AI Mode forces brands to rethink search strategies
Grace GollaschWith Google’s AI Mode now live in the UK, experts suggest brands are “overwhelmingly underprepared”.
‘Connections Mean Everything’: How to reach customers in the moments that matter
Brett AumullerIt’s more important than ever for brands to connect with real audiences, in authentic ways that drive real impact.
Search is changing – here’s how marketers can lead in the AI era
Marketing Week PartnerFrom AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line?
Mobile overtakes TV watching for the first time
Emily ManockYounger generations have driven the rise in mobile viewing, with those aged 15 to 24 spending nearly five hours a day on their smartphones, according to new data from the IPA.
Almost 70% of UK households subscribe to a streaming service
Grace GollaschAs marketers vie for consumer attention across a variety of platforms, Barb data finds 20.1 million UK households subscribe to at least one SVOD service.
Expedia on why leaving audio out of the media mix is a ‘huge miss’
Amrit VirdiThe travel industry often finds it easier to “default to visual”, but Expedia says the majority of households it reaches via audio are not reached by any other channel.
‘The audience is harder to find’: How brands’ AV strategies are evolving
Grace GollaschWith more platforms, screens and acronyms to know, marketers are having to adapt how they advertise across the fragmented AV landscape.