Half of marketers say marketing qualification has ‘advanced’ their career

While 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other than marketing.

Degree

Does having a marketing qualification make a difference when it comes to getting ahead in your career?

The more than 3,500 respondents to Marketing Week’s 2025 Career & Salary Survey seem to think so. Nearly three-quarters (71.2%) say having a marketing qualification has either personally helped them progress or helped others advance.

Breaking this down, 50.5% of the total sample say having a marketing qualification has benefitted them personally, while a fifth (20.7%) believe it has helped their peers even if they themselves don’t have one.

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