Marketers’ use of generative AI quadruples in one year, ISBA finds
Grace GollaschNew research from ISBA reveals 58% of advertisers now have a generative AI policy in place.
John Lewis appoints digital boss amid wider brand push
Charlotte RogersFormer marketer Dom McBrien has been appointed chief digital and omnichannel officer in the same week the retailer adds 100 new brands to its roster.
KFC parent company: AI is driving ‘marketing revolution, not just evolution’
Niamh CarrollAI communications are driving “up to five times incrementality”, says Yum! Brands, which owns Pizza Hut, KFC and Taco Bell.
Booking.com bullish on AI’s role in travel search
Grace GollaschClaiming AI has not negatively affected search performance, Booking.com’s CFO sees strong potential to diversify traffic sources.
‘Just getting started’: One B2B brand on its full-funnel marketing overhaul
Jasper BaumannB2B fintech BlackLine restructured its team and switched its focus from events and webinars to a full-funnel approach aimed at winning over CFOs.
Marketoonist on humanising the brand
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
AI is going to eat your search traffic – don’t let it eat your brand
Andrew HollandAI agents will be transformative in how consumers engage with marketing – but too many marketers are being slow to react.
Vodafone on how it reduced its media-related emissions by over a third in a year
Josh StephensonVodafone examined 13 different media channels across 13 markets to optimise and reduce its carbon footprint.
‘Obsessed by behaviour’: Inside No7’s ‘one search’ approach
Grace GollaschThe beauty brand’s marketing director discusses the brand’s “flywheel” approach to keeping up with changes in consumer search behaviour.
‘It will democratise creativity’: One global B2B CMO on how AI is ‘transforming’ its marketing
Josh StephensonInfosys has been hard at work embedding AI into the marketing function – and is already seeing the benefits in efficiency, experience and effectiveness.
One marketer on experimenting with an ‘AI first’ mentality
Charlotte RogersMichelle Anderson is finding major strategic and creative benefits to using AI on a daily basis in her role leading marketing at leisure startup Soul Padel.
‘Disrupt or be disrupted’: Zurich Insurance on why ‘every touchpoint matters’
Grace GollaschWith limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel transformation.
M&S pledges to ‘upgrade digital experience’ to fuel growth
Hannah RashbassOpting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience to drive growth.
Amid AI disruption, it’s managing change that counts
Ben DavisA lot has changed since the early days of ‘digital transformation’, and marketers are increasingly snarled up in the finer detail of data and tech. Collaboration and partnership remain the way through it all.
‘A big moment’: Poundland extends digital transformation with rewards app launch
Amrit VirdiPoundland has launched Poundland Perks as it looks to reward loyalty and gain a better understanding of customers.