How B2B marketers are using AI to manage buying cycles
As B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer journeys and align sales and marketing teams, which is helping to shorten the deal cycle.
B2B marketers are turning to AI to better personalise customer journeys, enabling them to provide more targeted information at the right time and better align sales and marketing teams, which is helping to shorten notoriously long buying cycles.
According to LinkedIn data from February, 87% of B2B marketers say it’s getting harder to measure the long-term impact of a campaign as B2B buying cycles grow longer. AI is helping alleviate this pain point by delivering targeted content based on specific needs and identifying intent signals earlier in the buying process to enable faster identification of potential customers and their specific needs.
