Agency remuneration and marketing degrees: Your Marketing Week
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of navigating client-agency relationships to the need for CMO input in marketing degrees, it’s been a busy week. Here is my take.
A lesson in relationships
A lesson in relationshipsThe agency-client relationship is arguably more challenged than ever. The temptation of in-housing, AI champions promising cheaper, faster creative at scale, and Meta’s recently expressed intent to become a one-stop shop are just a few of the ever-growing list of thorny issues to address. On top of these, the scrutiny marketers’ budgets are under, and the inevitable knock-on effect on what’s expected and needed from agencies, it’s a lot to contend with.
