B2B CMO Jason Ing on why marketers ‘don’t need a 10-year career plan’
Following roles at P&G, Xbox and Amazon Prime, Typeface CMO Jason Ing has learnt a lot about running marketing in brands at the forefront of culture.
Jason Ing has had a habit over the course of his 20-year career of finding himself at the forefront of culture. He helped to pioneer online gaming while at Xbox, he was at Prime Video at the start of the streaming wars, jumped over to AWS as cloud technology was beginning to gather pace and has now found himself as CMO at AI marketing platform Typeface. It’s almost tempting to ask him for the lottery numbers.
Fresh from completing a degree in industrial engineering, you might not have expected a career in marketing would follow, but Ing found himself on Procter & Gamble’s graduate programme, which ignited a passion for the industry which has held firm to this day.
His advice for any marketer is not focus too much on a “10-year plan” and instead find out what is important to you from a “principal standpoint”, as well as what excites you.
