Most B2B marketers say influencer marketing one of ‘most effective strategies’
Almost two-thirds of B2B marketers say their marketing strategy is “incomplete” without influencers, according to LinkedIn data.
By Molly Innes
While B2B marketers may have been slower to embrace influencer marketing than their consumer-focused counterparts, working with creators is now a core element of their marketing plans.
According to new data from LinkedIn, 94% of 3,000 B2B marketers globally say influencer marketing is among their most effective strategies to achieve direct sales.
Just under two-thirds (63%) say their marketing strategy is “incomplete” without influencer and creator partnerships. The majority (82%) are confident these campaigns will directly lead to sales by the end of 2025.
