‘Humbling experience’: KFC on rejuvenating its social strategy to win over Gen Z
Having once been a “titan” of Twitter, KFC had to rethink its social strategy and embrace co-creation to reach Gen Z consumers.
KFC believes bringing “younger people to the table” has helped rejuvenate the fast food chain’s social presence.
Speaking at Channel 4’s ‘Gen Z: Trends, Truth and Trust’ event today (8 May), KFC UK and Ireland head of brand and retail Leo Sloley discussed how previously the business took a “broadcast” approach to social media.
The brand described itself as “titans” of Twitter (now known as X), but that by 2024 this static approach to social media content had lost relevance, with Gen Z craving short-form video content.
