How Vue worked with insights to overcome feeling ‘conscious’ about expanding into gaming
Vue brought its senior leadership into the process early and leaned on the expertise of colleagues to launch its gaming proposition.
Abrdn backtracks on controversial rebrand
Amrit VirdiKeen to eliminate “distractions” with a switch back to Aberdeen, the firm is looking to build on “improved customer awareness” being driven by marketing.
How marketing powered Nintendo UK from 5% to 80% market share in just one year
Josh StephensonIn the mid-noughties, Nintendo was struggling against its competition, but with the launch of the Nintendo DS and Nintendo Wii it opened up new markets, targeted a new audience and changed the industry forever.
‘Money being burned’: Ad industry could lose up £28bn if TV cut from campaigns, study finds
Grace GollaschAccording to analysis by GroupM, removing TV advertising from campaigns can reduce profits for that campaign by 60% in the long term.
An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
CPG innovation down 20% across Europe, study finds
Emily ManockDespite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
How Boots took its healthcare marketing on a ‘transformative journey’
Amrit VirdiBoots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
Ad-funded SVOD triples weekly reach as smartphone viewing overtakes TV
Grace GollaschAccording to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.