VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
‘Value and resonance’: OnePlus on the power of co-creation and community
Josh StephensonWhile not blessed with the marketing budgets of its rivals, OnePlus relies on customer listening and feedback to develop products and tailor its marketing.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
‘The platform the Red Roses deserved’: Inside O2’s biggest women’s rugby campaign yet
Molly InnesWith O2 now investing equally in men’s and women’s rugby, brand boss Rachel Swift outlines plans to elevate the game and its commercial impact.
‘We’re reading signals’: How Motorola is using data to be ‘more human’
Grace GollaschDespite enjoying high awareness in the UK, Motorola is on a mission to grow consideration among Gen Z through social media, partnerships and data strategies.
Boldyn Network’s CMO: ‘I don’t talk B2B or B2C. I talk B-to-human’
Emily ManockFollowing a rebrand, Boldyn Network’s CMO has been working to ensure the B2B firm is more relatable by increasing its focus on storytelling and thinking about prospective customers as people rather than businesses.
‘It’s about building that habit’: How Samsung UK is selling consumers an AI future
Josh StephensonSamsung’s home appliances marketing lead believes finding a “meaningful” reason behind its AI innovations will help it grow its share in a challenging category.
‘Flipping our KPI’: Why Vodafone Business is investing in social-first podcasts
Amrit VirdiFollowing the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed at engaging SMEs.
Meta outlines vision for ‘superintelligence’
Grace GollaschMeta CEO Mark Zuckerberg claims AI “superintelligence” – which surpasses human intelligence in “every way” – is within reach.
Samsung’s marketing lead on the value of having product in her title
Josh StephensonTo be effective, Annika Bizon believes marketers must have access to all the “jigsaw” pieces, but that doesn’t mean every team member has to be in every meeting.
‘The brand deserves to grow’: How Too Good To Go aims to go from ‘plan B’ to top of mind
Emily ManockThe surplus food app’s new CMO says “bold” marketing will be key to ensuring the business can have a “positive impact”, but admits Too Good To Go “may not be for everyone”.
‘The human touch is our superpower’: Apple on why AI won’t replace creativity
Molly InnesIt’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing boss Tor Myhren.
Duolingo CMO: Taking an ‘unhinged’ approach earnt marketing ‘a seat at the table’
Niamh CarrollThe success of Duolingo’s “unhinged” viral social content has helped bring marketing closer to the wider business, says its CMO.
‘A clear growth area’: TikTok on the opportunity of women’s sport
Molly InnesFemale athletes posting on TikTok have more engagement than their male counterparts, as the platform ups its focus on women’s sport.
‘A strategic partnership’: Motorway’s CMO and CFO on the value of transparency
Josh StephensonInvolving finance in its latest brand campaign as early as possible was key for making sure the benefits were understood by the entire business.