VodafoneThree unveils first joint campaign since merger
Emily ManockVodafone and Three will each have their own assets as part of the campaign, which come together under the ‘Two networks are better than one’ tagline.
‘Flipping our KPI’: Why Vodafone Business is investing in social-first podcasts
Amrit VirdiFollowing the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed at engaging SMEs.
Vodafone on how it reduced its media-related emissions by over a third in a year
Josh StephensonVodafone examined 13 different media channels across 13 markets to optimise and reduce its carbon footprint.
‘A cultural change’: Why Vodafone is back investing big in marketing
Molly InnesRecently promoted to chief brand officer, Maria Koutsoudakis says Vodafone is in a strong place to be pulling on its marketing levers with a new brand platform.
How joined up insights became a key growth driver for Vodafone
Marketing Week ReportersBy overcoming its patchy approach to market research, Vodafone empowered its teams to make better marketing decisions.
Vodafone’s Voxi doubles down on demographic based targeting
Rachel LawlerVodafone’s youth focused brand has launched a campaign aimed squarely at Gen Z, shifting its focus away from millennials as it looks to better reflect today’s young consumers.
UK firms ‘lack vigour’ as brand value lags behind global rivals
Molly InnesUK companies grew just 1% in brand value over the past year, compared with 22% growth in 2021, according to BrandZ’s latest UK ranking.
One marketer on why she loves the ‘intellectual challenge’ of B2B
Niamh CarrollAmanda Jobbins may have started her marketing career by “happenstance”, but she has thrived in the B2B tech sector, working for the likes of Sage, Oracle and Vodafone Business.
How data can empower brands to engage on the customer’s terms
Marketing Week PartnerAt the Festival of Marketing, Vodafone and Tealium talked through the personalisation promise being delivered by customer data platforms.
How YouTube creators helped Vodafone drive new awareness for VOXI
Sean HargaveWhen Vodafone’s youth-oriented mobile brand VOXI wanted to tell young people about its ‘Endless Video’ service, it found tapping the authenticity of creators through YouTube BrandConnect was the best way to drive up awareness and consideration.
How Vodafone maintained brand relevance in a crisis
Marketing Week ReportersWhile many businesses halted their marketing efforts at the height of the UK’s lockdowns, Vodafone took a different approach.
Innovate to survive: Why UK brands need to up their game
Matt BarkerThe 2020 BrandZ list of the UK’s most valuable brands came with a stark warning of impending doom, or at best irrelevance, for some of the country’s biggest names. But is such pessimism premature?
‘Innovative, optimistic, modern’: Vodafone launches major brand refresh
Sarah VizardVodafone is hoping to show a “confident and modern” brand as it launches a new campaign amid the rollout of both its 5G services and new rules that make it easier to switch mobile operator.
Vodafone brings together marketing and digital teams as it renews focus on innovation
Sarah VizardThe move comes as the mobile operator reveals its 5G roll-out and tie-up with cloud gaming company Hatch as it hopes a focus on services will help it win in the battle for customers.
Why behaviour beats demographics when it comes to segmentation
Charlotte RogersExclusive Marketing Week research shows marketers are shifting away from classic demographics to find more nuanced ways to segment consumers based on their behaviour, personal interests and life stage.