Phoenix Group hopes its new endorsed brand architecture will enable its six brands to grow in their markets, supported by a more purposeful corporate brand.
Savings and retirement firm Phoenix Group has introduced a new multi-brand strategy and architecture for its business, reflected in a modernised look for the corporate brand.
With Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
As GSK Consumer Healthcare prepares to split from GlaxoSmithKline and make its own way as an independent business, CMO Tamara Rogers explains how the business decided upon its new brand identity.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
According to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
