Ben & Jerry’s founders call for brand to be ‘freed’ after being ‘silenced by Unilever’
Grace GollaschThe co-founders are calling for independence from a new ice cream division spun out of Unilever to enable Ben & Jerry’s to “honour its mission”.
EE ups focus on families to drive ‘better connection’ with customers
Emily ManockThe mobile network is targeting parents as part of its safer SIMs campaign, part of a wider initiative to increase online safety for children.
Guinness boosts appeal among women and younger drinkers to fuel success
Niamh CarrollEvery one in nine pints in Britain is now a Guinness, with the brand having made significant headway among women and younger adults, audiences which are traditionally harder to reach for beer brands.
UK government issued ‘supersized’ ethnicity pay gap bill
Charlotte RogersThe UK’s ethnicity pay gap is a “moral and economic failure”, says People Like Us, as new campaign highlights £3.2bn lost in earnings each year.
It’s time to commit again to DEI – internally and externally
Andrew GeogheganPolitical expediency has seen big brands drop commitments to diversity, equity and inclusion, but these will nonetheless be crucial to future business success.
‘Careful and consistent’: Inside Channel 4’s Paralympics pivot
Grace GollaschDespite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.
The Marketing Week Podcast: Elf Beauty’s chief brand officer Laurie Lam on making purpose a growth driver
Molly InnesIn the latest episode, Elf Beauty’s chief brand officer explains how a purpose-led marketing strategy and diverse leadership has driven 25 consecutive quarters of growth.
Why sponsoring Race for Life could be your brand’s moment of truth
Mark EvansFor only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race for Life events.
‘Inject storytelling into everything’: One brand on unifying impact and product messaging
Grace GollaschReusable water bottle and social impact brand Ocean Bottle has unveiled a new identity as it steps into its next stage of growth.
Levi’s on its evolving approach to consumers as a brand at the ‘centre of culture’
Amrit VirdiLevi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.
Has Puma’s brand bet paid off with Gen Z?
Grace GollaschPuma’s increased its marketing investment and focused on elevating its brand in order to reach a younger consumer. How successful has it been one year later?
Brands urged to join forces to halt ‘alarming regression on DEI’
Charlotte RogersChampion of ethnically diverse marketing talent, not-for-profit People Like Us is inviting brands to join its mission to drive equity and inclusion.
Sweaty Betty’s CMO on why building a purpose-led brand must be ‘part of your DNA’
Josh StephensonSweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure the connection is authentic.
Climate attitudes are changing among consumers creating an opportunity for brands
Jennifer BenderRather than retreating from dealing with climate issues, brands should realise the opportunity to lead in this space and create value.