Over half of brands facing performance marketing skills gap
Performance marketing is the main tactical skills gap identified by marketers, according to 2025 Career & Salary Survey data.
Debates about the balance between short-term tactics and long-term brand building feel perennial within marketing, but could a skills shortage be putting added pressure on businesses striving to deliver immediate returns?
Over half (56.9%) of the more than 3,500 respondents to Marketing Week’s 2025 Career & Salary Survey identify performance marketing as the main tactical skills gap within their business.
