A lack of AI expertise is emerging as a major skills gap, over and above knowledge of data, analytics and martech.
As brands scramble to work out how to use artificial intelligence effectively within their marketing teams, could a lack of skills be holding them back?
Most (75.8%) of the more than 3,500 marketers responding to Marketing Week’s exclusive 2025 Career & Salary Survey identify AI expertise as a major skills gap.
Almost two-thirds of 2025 Career & Salary Survey respondents – and nearly three quarters of CMOs – believe marketing strategy is undervalued.
For the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, according to exclusive data.
Almost two-thirds of brands have outsourced work to an agency or third party over the past 12 months.
Ecommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Despite falling sales, the UK remains one of the leaders of innovation in consumer packaged goods across Europe.
Boots’ new behaviour change campaign is aimed at getting consumers to see the retailer as the first port of call for their healthcare needs.
According to a new IPA report, ad-funded SVOD services now reach 30% of adults each week, up from 11% in 2024.
