An effectiveness case for designing distinctive online shopping experiences
Dave JonesEcommerce sites often stick to boring templates, but there’s clear evidence for the commercial benefits of making them stand out from the crowd.
Marketoonist on content marketing
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
The Marketing Week Podcast Special Episode: Retail’s sweet spot between AI, Search and data
Marketing Week ReportersGoogle MD Sophie Neary joins Marketing Week’s Russell Parsons, exploring how marketers can harness the latest consumer trends and technological evolutions – both to unlock opportunities and to face down growing competitive threats from online rivals, large and small.
Marketoonist on upskilling
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on X @tomfishburne See more of the Marketoonist here
How understanding users’ intent redefines context in digital advertising
Jaysen GillespieThe new era of ad targeting will involve understanding content context and user intent, rather than assumptions based on keywords and demographics.
Dear Joy, can digital deliver when it comes to brand advertising?
Joy the BearThe world’s first ursine advertising expert sinks her teeth into the Government’s ‘Less Healthy Food & Drink’ ad ban, and how to build brands in digital.
AI-powered personalisation: The future is here, but are brands ready?
Claire-Louise GreenPairing AI with marketing and creativity enables brands to create experiences that resonate with customer, but many organisations are struggling to match ambition with action.
Search is changing – here’s how marketers can lead in the AI era
Marketing Week PartnerFrom AI Overviews to agentic assistants, the way people discover and make decisions is fundamentally evolving. What does this mean for your brand and your bottom line?
‘Profound implications for the industry’: Mastercard’s CMO on marketing’s agentic AI future
Josh StephensonRaja Rajamannar shares why brand building will still matter in an agentic AI future – but discusses whether the industry is ready for it.
Levi’s on its evolving approach to consumers as a brand at the ‘centre of culture’
Amrit VirdiLevi Strauss & Co is bridging the physical and digital retail experiences through cultural relevance and customer centricity.
How John Lewis’s new Search strategy delivered growth and a stronger customer experience
Marketing Week PartnerBy rethinking its data-driven search marketing, the iconic retail brand has driven a rise in profit and strengthened its connection with customers throughout their shopping journey.
Forget influencers – your brand needs to be a playable character
Andrew HollandVirtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can get involved.
Primark to up focus on ‘product, digital and brand’ as sales fall
Amrit VirdiThe CEO of parent company ABF cited poor consumer confidence and the fact some of its competitors are “doing a better job” for Primark’s weaker sales in the UK and Ireland.
IBM’s marketing boss on why personalisation is ‘the wrong avenue to go down’
Jasper BaumannIBM’s senior vice-president of marketing and communications, Jonathan Adashek, believes the industry is too focused on personalisation at the expense of relevance.
The Week in Tech: What went wrong for Skype and the future of SaaS
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.