The Week in Tech: Business leaders brace for cyber threats and cookie crumbles
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
If there’s one story that has cropped up again and again over the past few months, it’s the increasing number of cyber attacks on British retailers. Now we have data backing up that sentiment.
M&S, Co-op and Harrods have all faced difficulties due to cyber attacks, with the M&S outage lasting for weeks and costing the business in the region of £300m. New research from Royal Institute of Chartered Surveyors (RICS) suggests cyber attacks are a trend which could be set to continue if brands don’t get to grips with it.
