The Week in Tech: Nintendo’s quiet launch and TikTok’s new ad tools
Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
On the agenda…
Nintendo’s follow-up to its monstrously successful Nintendo Switch console hits store shelves tomorrow (5 June) – but would you know it?
While Nintendo Switch 2 will launch tomorrow alongside a new Mario Kart game and a bunch of other exciting titles, it is fair to say Nintendo’s marketing efforts – at least in the UK – have been muted at best.
Of course, I’m a sample of one, but I can’t recall seeing a single TV commercial, VOD spot or OOH communication in the build up to its arrival. Considering it’s the successor to one of the best-selling video game consoles of all time that’s more than a little odd.
