Merlin Entertainments axes recently created customer chief role
Grace GollaschCraig Inglis will leave the business in October after joining in June 2024 as its first CMO.
Advertising’s impact and Topshop’s return: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From American Eagle’s ad-fuelled sales boost to Topshop’s high street return, it’s been a busy week. Here is my take.
Diageo CEO admits it got into a ‘vicious cycle’ on marketing investment
Josh StephensonDiageo’s interim CEO believes the business was chasing growth by increasing marketing spend rather than investing in the areas of the business primed for growth.
The Marketing Academy opens applications for 2026 Global Fellowship
Emily ManockThe Marketing Academy Fellowship is designed to help CMOs transition into CEO roles and broader C-suite positions.
Why It Works: A trip to Flat Iron reveals how it sells so much steak
Richard ShottonFrom cute cleavers to free popcorn, there are plenty of behavioural science techniques on display if you enjoy a meal out at Flat Iron.
‘Significant appetite’: Creativity and measurement’s role in the next stage of commerce media
Grace GollaschAs commerce media grows beyond retail, brands want media networks to deliver stronger creative and clearer measurement to prove long-term effectiveness and full-funnel solutions.
American Eagle credits controversial Sydney Sweeney ad for driving ‘unprecedented’ customer acquisition
Amrit VirdiAmerican Eagle has said this is the moment for it to “take big swings” and convert the buzz into repeat customers.
Curiosity, commercial acumen and saying no: The underrated skills of an effective marketer
Grace GollaschMarketers discuss the most valuable skills needed to be an effective marketer in the latest episode of Marketing Week’s webinar series, The Lowdown.
Unilever CEO: We are attacking mediocrity in the business
Josh StephensonFernando Fernandez has promised to “attack” mediocrity within the business, as the standard of Unilever’s top 200 leaders is assessed – with 25% expected to be replaced.
LinkedIn appoints first chief brand officer
Charlotte RogersHeading up brand and consumer marketing, Heather Freeland joins LinkedIn from her role as chief brand officer at Adobe.
Every marketer must recognise they have moral choices to make
Helen EdwardsThe ban on advertising ‘less healthy foods’ highlights marketers’ dilemma: prioritise profit within the limits of the law, or focus on solving societal issues.
Outcome-based pricing: Everything you need to know
Emily ManockThe use of outcome-based pricing is growing in the software, finance and legal sectors, but how does it actually work?
‘Value and resonance’: OnePlus on the power of co-creation and community
Josh StephensonWhile not blessed with the marketing budgets of its rivals, OnePlus relies on customer listening and feedback to develop products and tailor its marketing.
The Week in Tech: Google gets off lightly and Amazon’s ads strategy
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘The stars aligned’: Primark on using TV to ‘supercharge’ its marketing mix
Amrit VirdiPrimark marketing director Wendy Duggan says the retailer will “sweat every single measurement tool” to determine the effectiveness of its UK TV debut.