‘Round peg, round hole’: Recruiters on the ‘indecision’ impacting the marketing job search
Molly InnesWith hiring intent stubbornly low and many people struggling, recruiters explain why brands must move faster and which opportunities are growing.
Analysis
In-depth features, interviews and insights into marketing’s biggest issues.
Why I Love: Post Office’s David Enwright on the joy of customer feedback
Charlotte RogersA “relentless focus” on the customer supercharges commercial success, meaning feedback is always a good thing, says marketing director David Enwright.
Adobe on AI, emotion and the ‘enormous pressure’ for content
Josh StephensonAdobe’s Simon Morris believes the “monumental” demands for content imposed on marketers can be addressed by effectively utilising AI tools.
‘Brainstorm tool’: B2B firm Typeform on seeing AI as a ‘sidekick’
Emily ManockNew marketing boss Malinda Sandman believes AI is at its best when used to accelerate brainstorming, refine briefs and enhance creative work.
‘Like a startup’: Inside the rise of travel media networks
Grace GollaschWith commerce media networks on the rise, Expedia, Uber, Trainline and Tripadvisor share how they’re developing their advertising businesses.
Elf backlash and sustainable growth: Your Marketing Week
Lucy TesserasAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elf’s use of controversial comedian Matt Rife in its latest campaign to Gousto’s shift to sustainable growth, it’s been a busy week. Here is my take.
‘Awareness is the biggest challenge’: Brompton Bicycle on chasing ‘aggressive’ growth
Molly InnesMarketing boss Chris Willingham is honing the brand’s focus on community and looking to unite fans worldwide with a new long-term platform.
‘A catalyst’: Revolut’s CMO on marketing’s role in a ‘product-led’ business
Molly InnesMarketing should never tell “the product team what to build, it should always be the other way around”, argues Revolut CMO Antoine Le Nel.
Where does market share fit in the long-term growth equation?
Niamh CarrollWhile marketing’s fixation on market share has been criticised as potentially “dangerous”, it remains a key commercial goal for many businesses.
The Marketing Week Podcast Special Episode: Retail’s sweet spot between AI, Search and data
Marketing Week ReportersGoogle MD Sophie Neary joins Marketing Week’s Russell Parsons, exploring how marketers can harness the latest consumer trends and technological evolutions – both to unlock opportunities and to face down growing competitive threats from online rivals, large and small.
The Week in Tech: A bid for Google Chrome and Pinterest on agentic AI
Josh StephensonMarketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation to public perceptions.
‘The war for attention’: B2B brands on why the role of creativity is ‘much clearer’
Matthew ValentineNuance may be needed when measuring the effectiveness of creativity, but adopting a “show not tell approach” is putting B2B brands on the right track.
‘No magic pixie dust’: How B2B marketers are approaching the rise of agentic AI
Emily ManockWith 40% of agentic AI projects expected to be cancelled by the end of 2027 due to high costs, unclear value or inadequate risk controls, what do B2B marketers need to consider?
‘It gave everyone a jolt’: Silentnight on fending off the challenge of category disruptors
Josh StephensonThe mattress company pivoted its strategy to become more personalised to fend off the threat of the DTC bed-in-a-box mattress companies.
‘A leap of faith’: Three brands on the value of ad-funded programming
Grace GollaschWith traditional forms of TV advertising failing to reach new audiences alone, Tesco Mobile, O2 and Headspace have all experimented with ad-funded programming to connect with “harder to reach” audiences.