Is not controlling the 4Ps beyond promotion holding marketers’ careers back?
Molly InnesWith the majority of marketers just having oversight over promotion, marketers face a “double-edged sword” when it comes to their career development.
Why do only a third of marketers have influence over pricing?
Niamh CarrollWith most marketers reporting their function doesn’t have influence over pricing, the profession risks doing itself a disservice by being out of the loop.
The forgotten P? What marketers can bring to ‘place’ strategy
Niamh CarrollOut of all the 4Ps, marketers are least likely to have influence over place. But the marketing function can bring valuable contributions to discussions around distribution strategy.
‘The triple win’: Why marketers have an ‘essential seat’ in the NPD process
Matthew ValentineIf NPD “hits all of the elements of a good marketing strategy”, why aren’t more marketers influencing innovation?
Are marketers sacrificing strategy as tactics take over?
Charlotte RogersHas the advent of digital pushed a generation of marketers into roles focused on tactical execution to the detriment of developing strategic skills?
Does it matter if CMOs don’t own the 4Ps?
Mary-Louise ClewsAs data shows less than half of marketing leaders have any control over pricing and distribution, what can CMOs do to expand their influence?
‘A learned helplessness’: Why are marketers limiting themselves to just 1P?
Josh StephensonMarketers are becoming increasingly focused on promotion at the expense of price, product and place. Why is this and what are the consequences?
Most marketers don’t have influence over the 4Ps excluding promotion
Charlotte RogersWhile almost 90% of marketers have influence over advertising and comms, just a third are involved in discussions about price.
Dr Grace Kite: Marketers struggle to put marketing effectiveness theory into practice
Niamh CarrollThere is good knowledge among marketers around effectiveness theory, says Dr Grace Kite, but many are finding themselves stuck in conversations where businesses argue the rules don’t apply to them.
‘Declining budgets, added complexity’: Marketers on the segmentation skills gap
Josh StephensonSegmentation and targeting are prerequisites for finding new avenues for growth, so why are marketers neglecting both?
The Marketing Week Podcast: How can marketing fix its effectiveness skills gap?
Molly InnesIn the latest episode, we explore marketing’s skills gap problem, from effectiveness to social media.
Half of marketers say marketing qualification has ‘advanced’ their career
Charlotte RogersWhile 90.1% of marketers are degree educated, they are more likely to have an undergraduate qualification in a subject other than marketing.
‘Isolating position’: Why are marketers neglecting finance and HR?
Charlotte RogersIs a skills gap, complacency or the pursuit of quick wins forcing marketers to overlook key relationships beyond sales and the CEO?
‘Your friend not your enemy’: Closing the marketing effectiveness skills gap
Niamh CarrollDiffering definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do brands begin to address these issues?
Over half of brands facing marketing effectiveness skills gap
Niamh CarrollSome 60.5% of marketers say their organisation has an effectiveness skills gap – the biggest core marketing skills gap cited by Career & Salary Survey respondents.
Vast majority of brands holding off using AI in recruitment
Molly InnesJust 2.9% of marketers say their business is using AI to recruit, opting to use the tech in their search for junior and mid-level talent.
‘A strategic act’: Why agency briefing ‘isn’t a soft skill’
Mary-Louise ClewsAre marketers underestimating the practice, strategic skill and training needed to craft an effective agency brief?
‘Companies want a superhero’: How bad recruitment is impacting marketing
Molly InnesAs poor practices like ghosting after interview and overly lengthy tasks become the norm, some argue marketing recruitment is “broken”.
Third of brands lack skills in writing agency briefs
Charlotte RogersSome 35.5% of CMOs report a brief writing skills gap in their business, as do almost two-fifths of marketers in large organisations.
42% of marketers ghosted after interview
Molly InnesA quarter of marketers rate their recent recruitment process as negative, according to Marketing Week’s 2025 Career & Salary Survey.
Generalists vs specialists: Are stretched marketing teams losing tactical skills?
Matthew ValentineAre tactical skills under threat with teams spread thin, entry level roles becoming more generalist and the price for specialist talent rising?
‘Fundamental skills’: Are marketers at risk of ‘falling behind’ in the AI race?
Megan TatumAs AI rapidly takes root within business, marketers can feel like they’re running just to stand still. But, is where AI fits strategically a bigger issue than the skills gap?
Over half of brands facing performance marketing skills gap
Charlotte RogersPerformance marketing is the main tactical skills gap identified by marketers, according to 2025 Career & Salary Survey data.
80% of CMOs concerned about ‘AI skills gap’
Charlotte RogersA lack of AI expertise is emerging as a major skills gap, over and above knowledge of data, analytics and martech.
Outsourcing on the up as brands search for digital expertise
Charlotte RogersAlmost two-thirds of brands have outsourced work to an agency or third party over the past 12 months.
Most marketers believe strategic expertise ‘underrated’ by business
Charlotte RogersAlmost two-thirds of 2025 Career & Salary Survey respondents – and nearly three quarters of CMOs – believe marketing strategy is undervalued.
Social media ‘most overrated’ marketing skill, study finds
Charlotte RogersFor the third year running, social media trumps knowledge of AI and performance marketing as the most overrated skill, according to exclusive data.
‘A divergent market’: How recruitment pressures are impacting the job market
Molly InnesOver half of marketers say uncertainty is putting resourcing under pressure, with many struggling in the current jobs landscape.
‘Be their champion’: Exploring the relationships that matter to marketers
Megan TatumSales, closely followed by the CEO, may be the most important relationships for marketers to nurture, but do they feel the same way?
A fifth of brands plan job cuts amid economic uncertainty
Molly InnesMore than half of marketers say uncertainty is putting resourcing under pressure, according to Marketing Week’s 2025 Career & Salary Survey.
The most compelling personal brands aren’t built on perfection
Laura ChamberlainThe road to genuine self-belief starts with embracing your professional identity and not trying to perform to stand out on LinkedIn.
Marketers twice as likely to favour relationship with sales over finance
Charlotte RogersJust over a quarter of marketers say finance is their key relationship within business, versus 50% who prioritise their ties with sales.